IPL Media Rights: BCCI eyeing a huge earning of 45 thousand crores, know everything about IPL Media Rights
Earlier media rights were sold simultaneously. From TV to digital rights were also present in it. With the rise of digital media, the BCCI has decided that this time instead of a single package, rights will be sold in four different packages.
IPL Governing Council has issued tenders for IPL Media Rights for the 2023 to 2027 season. This time the auction process will be online. The e-auction will start on June 12. Board secretary Jay Shah tweeted on March 29 that the BCCI is expecting a big bid. The board decided to sell TV and digital rights separately. It is believed that this time the auction of media rights can be between Rs 45000 to 50000 crores.
What are media rights?
When an organization gives permission to a particular company to show a program on TV or digital medium for a particular time, then it fixes an amount. He is allowed to show the program till the stipulated time. Like- Initially IPL was broadcast on Sony channels. Since 2017 it airs on Star Sports Network.
Why so much debate about media rights?
This time BCCI can get Rs 45 to 50 thousand crores through media rights. The board gets 70 percent of the IPL’s earnings from here. The special thing is that he does not even have to pay tax on this income, because under Section 12A of Income Tax, BCCI is exempted from paying tax on IPL earnings. This has been done to promote cricket across the country.
What is the history of IPL media rights?
IPL was started in 2008. Sony first bought the rights for its broadcast. It had acquired media rights for Rs 8,200 crore from 2008 to 2017. There was no online broadcast then. After this BCCI resold the rights for the media rights in 2018. This time Star Sports Network defeated Sony.
Who broadcasts IPL matches in different countries
Maldives – Yupp TV, Medianet
Bangladesh – Channel 9
nepal – yapp tv, net tv nepal, simtv nepal
canada – willow tv
Bharat – Star Sports
middle east – bein sports
North America – Been Sports
New Zealand – Sky Sport NZ
Afghanistan – Radio Television Afghanistan
UK – Sky Sports Cricket, Sky Sports Main Event
Pakistan – Jio Super (Restricted)
Australia – Fox Sports, Yupp TV
Caribbean Islands – Flow Sports
Sri Lanka – Yupp TV, SLRC, Dialogue TV, PIO TV
South Africa – Supersport
America – Willow TV
What changes did BCCI make to sell media rights?
Earlier media rights were sold simultaneously. From TV to digital rights were also present in it. With the rise of digital media, the BCCI has decided that instead of a single package, the rights will be sold in four separate packages. This will benefit the board crores.
Who can get media rights?
At present, the media rights are with Star Sports Network. The number of matches has increased with the addition of two new teams in the IPL. This time the media rights auction may see competition between Star Network, Zee, Sony and Reliance Viacom 18. The BCCI is expecting Amazon Prime, Meta and YouTube to make aggressive bids for the ‘digital space’.
How much does Star Sports benefit from media rights?
Star Sports bought the media rights for 16,347 crores. He benefits in two ways. First by showing ads and second through subscription. Star is benefiting more this year due to the increase in the number of matches. According to media reports, a 10-second advertisement makes a profit of around Rs 10 to 12 lakh for the star. Apart from this, now to watch the match on TV, its subscription has to be taken. Not only this, Star shows the matches on its OTT platform Hotstar. For this, the user has to take a subscription of Rs 499 annually. In 2018, Star earned Rs 2500 crore.
